Heinz tomato Ketchup
STANDS THE TEST OF TIME
Brief: Create a campaign that celebrates 150 years of Heinz, whilst showing why Heinz Tomato Ketchup should continue to be chosen for the next 150 years.
Even though family dinners around the dinner table are becoming a thing of the past, there is one tradition that will never become outdated: Heinz Tomato Ketchup. It is a taste that stands the test of time.
This campaign celebrates 150 years of Heinz by showing how irreplaceable its Ketchup is. The creative treatments focus on the central role of Heinz Ketchup throughout the times of our lives, represented by childhood, adulthood, and whatever the future may look like. In each scenario, a conscious decision to choose Heinz Ketchup has been made, suggesting that consumers should do that same.